In November 2013 Fabiani Gioiellerie opened a new Boutique in Montecatini Terme with the inauguration sponsored by Maria Grazia Cucinotta, an Italian actress, film producer and former model. Her presence aroused the curiosity of many people, who came in large numbers to attend the event, effectively paralyzing the traffic in the center of the spa town. Scenes like this had not been seen since the 1960s, when Montecatini Terme was a regular destination for the most famous people in international show business. Maria Grazia attended the event with such class and availability that made it even more extraordinary and precious, especially in the name of Made in Italy.