Georges Schaeren founded MIDO in 1918. The name MIDO - derived from “Yo MIDO” which in Spanish means “I measure” - expresses a deep attachment to the measurement of time. The brand combines watchmaking expertise, innovation, functionality and aesthetics. Advanced technology, precise movements, high-quality materials and timeless design are the pillars of MIDO. MIDO watches, with the latest-generation automatic movements, are COSC certified. MIDO selects the finest materials and applies high-end finishes, offering reliability and durability. The headquarters are in Le Locle in the Swiss Jura and is part of the Swatch Group.